Sticker Decal

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November 29th, 2008 admin Leave a comment Go to comments

Use Stickers To Promote Your Business

tickers are one of the best ways to promote your business as well as introduce new services and products. In addition, you can also use stickers to determine target audience interest before, during and after your marketing campaign. Different from any other direct mailings like brochures, print ads or business cards, stickers have a residual effect and brand advocacy that you are able to measure.

While not every prospective customer may know your particular location, they will surely know your company name, website address, logo or slogan because they have seen one of your promotional stickers on someone’s car, laptop or backpack. Stickers are a great way to establish your company in a new market and guarantee customer loyalty in a way that is easy to measure the success of your marketing campaign.

Build An Effective Mailing List

Stickers are an ideal way to get your prospective and established customers to provide you with contact and demographic information. You can offer attention-grabbing stickers as a reward for completing a survey or questionnaire. This method is even more effective than sending Thank You cards with your business card attached to customers with whom you have done business recently.

Promoting Your Website

Stickers can be extremely effectual effective when used in conjunction with your website. You can promote your web address right on the sticker itself. It is a good idea to select a URL address that is unique in order to proficiently measure the amount of traffic that your stickers are attracting to your business. For example, instead of using your usual www.domainname.com, you could use something like www.domainname.com/sticker or www.sticker.domainname.com. Keep in mind that you are not only measuring the people who receive your stickers, but also anyone who as seen them on others notebooks or car bumpers.

Distributing Your Stickers

You can distribute your stickers in a number of different ways. You can use your website to get promotional stickers to new and current customers. You can offer your dazzling and attractive stickers as a reward for requesting more information in the form of a brochure or catalog. You can obtain a mailing address to send your stickers to or motivate the customer to come into your store to pick up their stickers.

In addition, trade shows and sponsor events are great places to hand out your sticker to prospective customers. Since the cost of quality stickers is rather low, you do not have to be shy about distribution. Hand out your promotional stickers every chance you get. Give a batch to your sales representative and have him or her give them to as many people as possible. You can give stickers to all of your employees to give to their friends or put on their vehicles.

You will discover the true value of this marketing strategy as you continue to use your imagination to think of new ways to distribute your stickers. You do not have to stick with a single design. Stickers are such an affordable marketing tool that you are able to come up with a number of different styles to keep your customers interested and coming back for more.

About the Author

Barney's Labels offers a total solution designed to manage your complete range of labels, stickers and decals printing needs. We print and manufacture for clients right across metropolitan and regional areas of Australia. For more information, visit Labels.